Who We Are

Made by hand in Lubbock, Texas.

Since 2015, I have spent my nights and weekends covering sports, fine arts, and community events as a photojournalist all across the state. From Friday night lights to December playoffs, Summers on the band lot to the Alamodome, and concert halls small and large, I have shot nearly 2 million frames covering some incredible moments.

After a nearly a decade of using an untold number of camera straps, I set out to make my own; A strap that worked how I wanted, something that was low profile, and would survive my tendency to crawl and climb around stadiums. In 2024, I made my dream a reality and it gave way to a love for leathercraft.

All my life, I have been inescapably joined to the creative community. In addition to photography, I am proud of my time in Texas Tech’s Goin’ Band from Raiderland as a trumpet player, my first love in music was the electric guitar, and I possess an inordinate amount of fountain pens with which I write daily. Heck… I love the arts so much, I married a band director!

In a world where everything is made to be disposable and companies would rather sell you a subscription than let you own something, it is my goal to make things for creatives that endure.

The athletes and musicians that I cover refer to me as pixel5 more than my legal name. My name is truly above the door and I hope that you love Pixel Five leather goods as much as I love creating them.

- Aaron Baxter

Founder and Owner, Pixel Five Leather Company